Email Marketing:  The Most Cost Efficient and Effective Means of Marketing Your Business

Email Marketing

Throughout my experiences overseeing many corporate campaigns, one of the most challenging aspects of business is maintaining and managing good and ongoing communication with clients and prospects. With so many ways to interact with customers, it isn’t always easy determining whether social media, face-to-face, or other marketing channels are the best means of engaging people. And with such an abundance of options to choose from, email marketing is a straight-forward, cost-effective method of reaching out to customers and prospects that can often be overlooked.

Email marketing is one of the most effective ways to engage your audience. And if your business isn’t currently building a client email address list, then you may find that you’re being out-paced by your competition. When I was managing a team of elite marketing consultants, we found that small businesses were always looking for ways to connect and build relationships with their leads and customers – this is why it’s imperative that your business make a plan so that you develop an email marketing strategy that you can begin implementing right away. But, it’s precisely because email marketing affords businesses such easy access to customers, that it is very important that you are email marketing responsibly – this means that just because you have permission to email someone doesn’t mean that you should be inundating them with a deluge of your company’s latest sales pitches.

Almost all business professionals spend a significant portion of their day working with emails. In fact, almost 54% of the world’s population uses an email address! This makes email a fantastic opportunity for businesses to reach their target market. In fact, one of the main reasons why email marketing is a great marketing strategy is simply because consumers prefer email – your prospects and customers actually like getting email better than other forms of marketing communication; it’s been estimated that 72% of consumers prefer to receive their promotional messages through email. Also, remember that small businesses have limited budgets and can’t waste their time on marketing methods that won’t resonate with their businesses. Small businesses need to make sure that they maximize the results of every marketing dollar that they spend.

More Advantages of Email Marketing


It’s Super Easy for Customers and Prospects

Most people have access to their email at their fingertips – most people are in constant contact with their smartphones; customers are able to redeem coupons at a whim and can also access any special offers with a push of a button. There are very few people who don’t know how to use email, so your marketing audience is potentially huge.

It’s Fast and Convenient

Your customers have the ability to get information about last minute deals and exclusive offers – email marketing gives businesses the opportunity to get their latest promotional activities in the hands of their customers almost instantly. When your company has new information that they want to communicate quickly, Email is the quickest and simplest method to use.

Email Marketing is Cost-Effective (Cheap!)

Email marketing allows businesses to maximize their marketing budgets while still achieving their overall goals. Despite all the marketing new-fangled schemes digital marketing companies come up with, email marketing remains one of the most cost-effective digital strategies that you can use to reach your market. Marketing tactics like TV or print ads can become very expensive over time, but with email marketing there are very few costs involved. In addition to its low cost, email marketing gives a very high return on investment – according to one study, every $1 spent on email marketing generates approximately $38 in ROI. This shows how amazing Email Marketing can work for small businesses who have a very small marketing budget – you will not find a better marketing bang for your buck!

Email marketing is especially critical when you consider how important mobile devices are to marketing nowadays. The number of consumers using mobile devices climbs on a daily basis. Just consider how often people check their phones during the day – every time somebody checks their phone it is a chance for a brand to reach out and engage with tht customer. This means that your company will need to create business marketing emails with responsive design. This means that images and videos you use should be small so that they can be viewed easily on a mobile device.

Email Marketing can be Automated

Email Automation is a major aspect of email marketing and incorporating automation into your marketing scheme will ramp up your productivity to a whole new level. When you automate your email campaigns, you can more easily adhere to email marketing timelines; automation will allow you to use triggers and workflows to automatically send messages to consumers after they take a specific action. For example, if someone visits your website but leaves without making a purchase, abandoning their cart, your email automation can send them an email to see if they need any help completing their purchase. Email automation will enable you to maximize the potential of every Lead that your business gets and ensures that you never leave a stone unturned when working to capitalize on business opportunities. One of the best things about email marketing is that it frees up your business energies to focus on other tasks, while the automation takes care of the email.

Easy to Personalize Emails

The more our marketing becomes automated, the more our customers place value on personalization – customers want to believe that they are important to us. Today’s consumer is bombarded with marketing messages and they tend to respond best to those that are personalized and relevant. Email marketing allows businesses to personalize their messages to their customers – when you personalize your marketing messages, it helps your customers to build increased loyalty to your business. If you want to stay in the game with your competitors, it is necessary that your business use email marketing because the majority of all emails that are sent on a monthly basis are business emails. When you use the data you’ve collected from your customers to plan more relevant campaigns that your target audience will appreciate and act upon; you can personalize your messages and content based on the subscriber’s preferences and buying habits. It’s amazing what an impact simply using your customer’s name will have on your customer’s potential to buy.

Email Marketing can be Interactive

Email marketing enables businesses to provide different types of interactive content within the body of the email. By creating more interactive email content you’ll not only be able to better engage your customers, but also you can integrate other channels into your marketing. For example, you can use ‘share’ buttons to encourage others to share your content. Like with all your marketing campaigns, you need to track your Email Marketing KPIs – track your successes and challenges over time. Track metrics such as click through rates and conversion, so you can determine which content resonates best with your subscriber.


What Motivates Consumers to sign up for Email Communications:

  • Coupons and Sale Promotions
  • Contests
  • Company News and Updates
  • Loyalty or Rewards Programs
  • Free E-Books
  • Product or Service Information

Based on my many years working both in advertising and business management, I have found the use of email to be a vastly underutilized resource in the business world. Grow your business with email marketing – if you don’t have an email marketing expert on your team, this may be the time to build a partnership with a marketing agency that can help you grow your email list and provide quality content that engages and converts your target audience. Email gives you the ability to maintain communication with all of your different audiences so that you can build the relationships you need to be successful. Let me know if you’ve had great results building an email campaign for your business and how you did it! I love to share success stories!!


Customer Service Excellence and Your Business Bottom Line

Customer Service

Never undervalue the ability of extraordinary Customer Service to make your Business stand apart from the pack! By consistently supplying the greatest level of customer service excellence, you maximize your opportunities to achieve success in all interactions. It’s vital that you make the most of every opportunity by guaranteeing that your organization makes customer service excellence a top priority if growing your business is your goal.

One of my various management roles included supervising a Team of leading marketing specialists whose goal was to assist individuals to grow their little, medium, and large-sized companies. Over and over I was struck by how a few businesses we worked with seemed able to take advantage of every sales lead, while others appeared to have no end of excuses regarding why they weren’t satisfying their service targets. Strategic analysis exposed that the main difference was whether the business genuinely had a commitment to developing an environment of client service excellence. Or whether the business’s top priorities were more dedicated to taking full advantage of profits, regardless of any unfavorable long-lasting impact to the consumer.



You should keep consumer profiles and upgrade them frequently as you get more info– remember that when consumers believe that they have a more personal relationship with your company, they will be much more most likely to show a high degree of customer commitment. Getting to know your customers and their service preferences is a very important element of supplying extraordinary client care.


Whether you are returning a call or an e-mail, customers value it when you respond promptly. In general, consumers tend to be a restless lot; 41% of consumers surveyed noted being postponed as their biggest customer care disappointment. Ensure you don’t leave customers waiting, due to the fact that if this due to the fact that a service practice at your organization, you might not have much company to serve! Likewise, if your company must use voicemail, ensure that it is checked routinely and that messages are returned without delay. Regularly when individuals are looking for services to work with, they will leave multiple voicemails with numerous business– often it is a simple matter of whichever business returns the message initially that will get business.


If a company makes a mistake, and then shirks obligation, or if the company makes repairing the error a far too complex task, then we will most likely lose that client permanently. In some cases when an error is corrected in a reliable and incredibly efficient way, a business can deal with the transaction so skillfully that the company gains a devoted customer for life.


In organization we need to never assume anything– it is imperative that we constantly ensure that we are communicating accurately with our consumers. Lots of pricey service mistakes can take place as an outcome of basic miscommunications. To make sure clear communication, an excellent method is to restate what the consumer is informing us back to the client– this ensures us that we are hearing our consumer properly. Always make the effort to comprehend now, rather than make mistakes that will need to be fixed later on. Also, clients discover it extremely aggravating when they believe they have not been listened to clearly– clients value it when we ask for information due to the fact that it shows that we are truly interested in what they have to state.


Share your knowledge with your clients/customers. One of the very best ways to garner great faith with your customer is to continue communicating your understanding of the service or product even after you have finished your sale. By continuing to inform your customer after the sale, you are letting them know that you value them beyond their financial contribution to your organization. When you make sure that your customers have the really best information so that they can benefit best from your product or service, you increase the possibility that you will have a return customer.


The state of mind of the absolute best client service representatives is that the agent and the customer are on the very same team, collaborating to fix the same problem. There is no hierarchy in the agent-customer relationship, simply a bond to achieve a common objective. When clients seem like they’re being comprehended and dealt with as an equal, they’re more likely to be receptive to the experience and whatever product or service the agent is offering. Sometimes you will be handling annoyed or even mad consumers. When dealing with consumers who are not happy, it is essential to reveal empathy– let the customer understand that their feelings are reasonable under the situations and offer them the assurance that you will be working to fix their concern as rapidly as possible. When you understand and recognize with your consumers, you are able to interact to build a more powerful service and personal relationship, regardless of business challenges.

Extraordinary Customer care is among the elements of your organization over which you have a great deal of control. Regardless of the service challenges that you experience in the course of operating, it is how your service responds to those challenges that mostly identifies your success. In the long run, offering extraordinary customer care is the most cost-efficient means of marketing your organization, due to the fact that happy clients return again and again bringing increased profits and lower expense per sale. Happy customers likewise provide terrific word-of-mouth marketing. And today with social media, positive evaluations are crucial to the success of your organization.


Repeat service is terrific for an organization. When you produce a win-win service experience with your client, you are a lot more apt to produce a consumer for life. Once your company grows a big group of consumers for life, your service will become self-reliant, so long as you continue to practice the service basics that brought in the client in the first place. Organisations invest much time and resources to bring in brand-new customers, so it just makes good sense that you would desire to supply the absolute best quality of care so that your service develops a base of Customers for Life.

You must keep client profiles and upgrade them regularly as you get more details– keep in mind that when consumers believe that they have a more personal relationship with your service, they will be much more likely to show a high degree of customer commitment. To ensure clear communication, an excellent strategy is to repeat exactly what the customer is informing us back to the client– this guarantees us that we are hearing our client properly. In the long run, providing exceptional client service is the most cost-effective ways of marketing your business, since pleased clients return once, again and again, bringing increased revenues and lower expense per sale. When your business grows a large group of customers for life, your business will end up being self-reliant, so long as you continue to practice the service fundamentals that attracted the client in the first location. Companies invest much time and resources to bring in new customers, so it only makes sense that you would desire to offer the extremely best quality of care so that your service builds a base of Clients for Life.