Email Marketing:  The Most Cost Efficient and Effective Means of Marketing Your Business

Email Marketing

Throughout my experiences overseeing many corporate campaigns, one of the most challenging aspects of business is maintaining and managing good and ongoing communication with clients and prospects. With so many ways to interact with customers, it isn’t always easy determining whether social media, face-to-face, or other marketing channels are the best means of engaging people. And with such an abundance of options to choose from, email marketing is a straight-forward, cost-effective method of reaching out to customers and prospects that can often be overlooked.

Email marketing is one of the most effective ways to engage your audience. And if your business isn’t currently building a client email address list, then you may find that you’re being out-paced by your competition. When I was managing a team of elite marketing consultants, we found that small businesses were always looking for ways to connect and build relationships with their leads and customers – this is why it’s imperative that your business make a plan so that you develop an email marketing strategy that you can begin implementing right away. But, it’s precisely because email marketing affords businesses such easy access to customers, that it is very important that you are email marketing responsibly – this means that just because you have permission to email someone doesn’t mean that you should be inundating them with a deluge of your company’s latest sales pitches.

Almost all business professionals spend a significant portion of their day working with emails. In fact, almost 54% of the world’s population uses an email address! This makes email a fantastic opportunity for businesses to reach their target market. In fact, one of the main reasons why email marketing is a great marketing strategy is simply because consumers prefer email – your prospects and customers actually like getting email better than other forms of marketing communication; it’s been estimated that 72% of consumers prefer to receive their promotional messages through email. Also, remember that small businesses have limited budgets and can’t waste their time on marketing methods that won’t resonate with their businesses. Small businesses need to make sure that they maximize the results of every marketing dollar that they spend.

More Advantages of Email Marketing


It’s Super Easy for Customers and Prospects

Most people have access to their email at their fingertips – most people are in constant contact with their smartphones; customers are able to redeem coupons at a whim and can also access any special offers with a push of a button. There are very few people who don’t know how to use email, so your marketing audience is potentially huge.

It’s Fast and Convenient

Your customers have the ability to get information about last minute deals and exclusive offers – email marketing gives businesses the opportunity to get their latest promotional activities in the hands of their customers almost instantly. When your company has new information that they want to communicate quickly, Email is the quickest and simplest method to use.

Email Marketing is Cost-Effective (Cheap!)

Email marketing allows businesses to maximize their marketing budgets while still achieving their overall goals. Despite all the marketing new-fangled schemes digital marketing companies come up with, email marketing remains one of the most cost-effective digital strategies that you can use to reach your market. Marketing tactics like TV or print ads can become very expensive over time, but with email marketing there are very few costs involved. In addition to its low cost, email marketing gives a very high return on investment – according to one study, every $1 spent on email marketing generates approximately $38 in ROI. This shows how amazing Email Marketing can work for small businesses who have a very small marketing budget – you will not find a better marketing bang for your buck!

Email marketing is especially critical when you consider how important mobile devices are to marketing nowadays. The number of consumers using mobile devices climbs on a daily basis. Just consider how often people check their phones during the day – every time somebody checks their phone it is a chance for a brand to reach out and engage with tht customer. This means that your company will need to create business marketing emails with responsive design. This means that images and videos you use should be small so that they can be viewed easily on a mobile device.

Email Marketing can be Automated

Email Automation is a major aspect of email marketing and incorporating automation into your marketing scheme will ramp up your productivity to a whole new level. When you automate your email campaigns, you can more easily adhere to email marketing timelines; automation will allow you to use triggers and workflows to automatically send messages to consumers after they take a specific action. For example, if someone visits your website but leaves without making a purchase, abandoning their cart, your email automation can send them an email to see if they need any help completing their purchase. Email automation will enable you to maximize the potential of every Lead that your business gets and ensures that you never leave a stone unturned when working to capitalize on business opportunities. One of the best things about email marketing is that it frees up your business energies to focus on other tasks, while the automation takes care of the email.

Easy to Personalize Emails

The more our marketing becomes automated, the more our customers place value on personalization – customers want to believe that they are important to us. Today’s consumer is bombarded with marketing messages and they tend to respond best to those that are personalized and relevant. Email marketing allows businesses to personalize their messages to their customers – when you personalize your marketing messages, it helps your customers to build increased loyalty to your business. If you want to stay in the game with your competitors, it is necessary that your business use email marketing because the majority of all emails that are sent on a monthly basis are business emails. When you use the data you’ve collected from your customers to plan more relevant campaigns that your target audience will appreciate and act upon; you can personalize your messages and content based on the subscriber’s preferences and buying habits. It’s amazing what an impact simply using your customer’s name will have on your customer’s potential to buy.

Email Marketing can be Interactive

Email marketing enables businesses to provide different types of interactive content within the body of the email. By creating more interactive email content you’ll not only be able to better engage your customers, but also you can integrate other channels into your marketing. For example, you can use ‘share’ buttons to encourage others to share your content. Like with all your marketing campaigns, you need to track your Email Marketing KPIs – track your successes and challenges over time. Track metrics such as click through rates and conversion, so you can determine which content resonates best with your subscriber.


What Motivates Consumers to sign up for Email Communications:

  • Coupons and Sale Promotions
  • Contests
  • Company News and Updates
  • Loyalty or Rewards Programs
  • Free E-Books
  • Product or Service Information

Based on my many years working both in advertising and business management, I have found the use of email to be a vastly underutilized resource in the business world. Grow your business with email marketing – if you don’t have an email marketing expert on your team, this may be the time to build a partnership with a marketing agency that can help you grow your email list and provide quality content that engages and converts your target audience. Email gives you the ability to maintain communication with all of your different audiences so that you can build the relationships you need to be successful. Let me know if you’ve had great results building an email campaign for your business and how you did it! I love to share success stories!!


10 Hacks To Take Your Energy To New Levels

I always get this question: “Elizabeth how do you always have so much energy throughout the entire day?”.  The truth is the only reason I have as much energy as I do (without any caffeine, drugs, etc) is because I’ve built up the proper habits/hacks that contribute to my wealth of natural energy.  Being an entrepreneur/business woman is a hard job, managing clients and employees, making sales, doing marketing, etc and it is crucial that you have enough energy to be able to keep up with all the necessary stuff you need to do to build your business empire.  That is why today I am writing this blog post about The Top 10 Hacks To Take You Energy To New Limits. 

What I’ll do is first list all 10 habits/hacks and then I’ll go into a description of each one. So with out further a do, here they are:

  1. Wake Up Early
  2. Go-to Bed At The Same Time Everyday
  3. Plan Out Your Day The Night Before
  4. Plan Your Clothes Out The Night Before (Or Wear The Same Ones)
  5. Do ‘Deep Work’
  6. Cold Showers/Hydrotherapy
  7. Green Smoothies
  8. Work-Out Everyday
  9. Take Naps If You Need To
  10. Use A Rebounder(Mini Trampoline)


It is crucial to start your day right and you do this by waking up early, on time(the same time everyday).  Now I know what you’re saying “But Elizabeth, I am not a morning person, how can you expect me to wake up early?” and I wasn’t when I first started either but over time and consistency I built up the necessary habits to become a morning person.  Waking up early has drastically effected my success and my energy – it hasn’t been easy some days but trust me it will definitely pay off.

How do you wake up early? I use multiple alarm clocks – just check on Amazon and invest into some good, loud alarms.  Also you can try out this app called ‘Alarmy‘ that has helped me a lot lately.

2. Go-to Bed At The Same Time Everyday

Just like waking up on time is important – so is going to bed at the same time everyday.  It is hard to maintain energy throughout the day if you did not get a good night sleep the night before.  Ultimately this is a habit you will have to work on but a few things I think help me to go-to bed on time are the following:  I drink tea an hour before I go-to bed, I read a book and I stop eating a few hours beforehand.

3. Plan Out Your Day The Night Before

Planning out your day the night before completely changed my life and my energy levels!  This is absolutely a must.  To do this you should keep a journal or calendar and plan everything out before you go-to bed.  Planning out your day the night before (aka before bed) is the best because you actually will remember the thing you do right before bed better and you will also be more otivated and more likely to actually follow through on your routine if you plan it out the night before.

4. Plan Your Clothes Out The Night Before (Or Wear The Same Ones)

Alot of the world’s most intelligent and successful people do this hack right here (Mark Zuckerburg for one) and this is because of something called ‘decision-fatigue’.  Decision-fatigue is the concept that humans only have so much decision will power throughout the day(aka energy) and you don’t want to waste it on pointless tasks that have no meaning (like choosing which clothes to wear). You should either pan out what clothes you want to wear the night before or you should just get the same clothes for different days of the week and just wear the same outfit everyday!

5. Do ‘Deep Work’

I got this idea from the Deep Work Book which explains that ‘Deep Work’ for a shorter period of time is better and actually more effective than shallow work for long periods.  Now what is deep work?  Deep Work is basically deep-focused, scheduled work periods with NO DISTRACTIONS. This means no social media, email, phone calls ,etc, just DEEP-WORK.

6. Cold Showers/Hydrotherapy

There are many benefits of cold showers including that the increase your energy!  This is something that I have been implementing into my life for a long time now and it has been absolutely amazing.  Cold showers wake you up and get you ready for the day, they also are good for your skin, health and also push your comfort zone.  Ultimately you just NEED to try out cold showers now! (Seriously, go have a cold shower right this second haha).

7.Green Smoothies

Green Smoothies are one of my favorite energy hacks in this list because their are so many benefits to them.  They are the one thing that always keeps me up and energetic no matter how I am feeling (DISCLAIMER: They taste like shit).  They are not only so good for your health and energy but they also push your comfort zone as well just like cold showers which is why I strongly to encourage you to do BOTH!  Some ingredients that I like to include into my green smoothies are the following:

  • kale
  • broccoli
  • seaweed
  • moringa
  • spirulina
  • peppers
  • collard greens
  • cauliflower
  • celery
  • etc

8. Work-Out Everyday

This goes with out saying but you definitely need to be working out every single day in order to maintain high energy levels.  The minimum time should be 30 min and you can do anything from yoga and running to weightlifting or mma but you need to move your body!

9. Take Naps If You Need To

I always take naps throughout my day if I feel tired and need to ‘recharge’.  This is as simple as it sounds (just make sure that you have an alarm clock or use Alarmy).

10.Use A Rebounder(Mini Trampoline)


I got this idea from the legend himself Tony Robbins.  Rebounding has been around for a while and is a great workout that energizes your whole body.  Basically in short it is jumping on a small trampoline or doing exercises on one and I have to say that it definitely works!  Yes I know it is a little bit out there and you may not have heard of it before but trust me you should try it.

Customer Service Excellence and Your Business Bottom Line

Customer Service

Never undervalue the ability of extraordinary Customer Service to make your Business stand apart from the pack! By consistently supplying the greatest level of customer service excellence, you maximize your opportunities to achieve success in all interactions. It’s vital that you make the most of every opportunity by guaranteeing that your organization makes customer service excellence a top priority if growing your business is your goal.

One of my various management roles included supervising a Team of leading marketing specialists whose goal was to assist individuals to grow their little, medium, and large-sized companies. Over and over I was struck by how a few businesses we worked with seemed able to take advantage of every sales lead, while others appeared to have no end of excuses regarding why they weren’t satisfying their service targets. Strategic analysis exposed that the main difference was whether the business genuinely had a commitment to developing an environment of client service excellence. Or whether the business’s top priorities were more dedicated to taking full advantage of profits, regardless of any unfavorable long-lasting impact to the consumer.



You should keep consumer profiles and upgrade them frequently as you get more info– remember that when consumers believe that they have a more personal relationship with your company, they will be much more most likely to show a high degree of customer commitment. Getting to know your customers and their service preferences is a very important element of supplying extraordinary client care.


Whether you are returning a call or an e-mail, customers value it when you respond promptly. In general, consumers tend to be a restless lot; 41% of consumers surveyed noted being postponed as their biggest customer care disappointment. Ensure you don’t leave customers waiting, due to the fact that if this due to the fact that a service practice at your organization, you might not have much company to serve! Likewise, if your company must use voicemail, ensure that it is checked routinely and that messages are returned without delay. Regularly when individuals are looking for services to work with, they will leave multiple voicemails with numerous business– often it is a simple matter of whichever business returns the message initially that will get business.


If a company makes a mistake, and then shirks obligation, or if the company makes repairing the error a far too complex task, then we will most likely lose that client permanently. In some cases when an error is corrected in a reliable and incredibly efficient way, a business can deal with the transaction so skillfully that the company gains a devoted customer for life.


In organization we need to never assume anything– it is imperative that we constantly ensure that we are communicating accurately with our consumers. Lots of pricey service mistakes can take place as an outcome of basic miscommunications. To make sure clear communication, an excellent method is to restate what the consumer is informing us back to the client– this ensures us that we are hearing our consumer properly. Always make the effort to comprehend now, rather than make mistakes that will need to be fixed later on. Also, clients discover it extremely aggravating when they believe they have not been listened to clearly– clients value it when we ask for information due to the fact that it shows that we are truly interested in what they have to state.


Share your knowledge with your clients/customers. One of the very best ways to garner great faith with your customer is to continue communicating your understanding of the service or product even after you have finished your sale. By continuing to inform your customer after the sale, you are letting them know that you value them beyond their financial contribution to your organization. When you make sure that your customers have the really best information so that they can benefit best from your product or service, you increase the possibility that you will have a return customer.


The state of mind of the absolute best client service representatives is that the agent and the customer are on the very same team, collaborating to fix the same problem. There is no hierarchy in the agent-customer relationship, simply a bond to achieve a common objective. When clients seem like they’re being comprehended and dealt with as an equal, they’re more likely to be receptive to the experience and whatever product or service the agent is offering. Sometimes you will be handling annoyed or even mad consumers. When dealing with consumers who are not happy, it is essential to reveal empathy– let the customer understand that their feelings are reasonable under the situations and offer them the assurance that you will be working to fix their concern as rapidly as possible. When you understand and recognize with your consumers, you are able to interact to build a more powerful service and personal relationship, regardless of business challenges.

Extraordinary Customer care is among the elements of your organization over which you have a great deal of control. Regardless of the service challenges that you experience in the course of operating, it is how your service responds to those challenges that mostly identifies your success. In the long run, offering extraordinary customer care is the most cost-efficient means of marketing your organization, due to the fact that happy clients return again and again bringing increased profits and lower expense per sale. Happy customers likewise provide terrific word-of-mouth marketing. And today with social media, positive evaluations are crucial to the success of your organization.


Repeat service is terrific for an organization. When you produce a win-win service experience with your client, you are a lot more apt to produce a consumer for life. Once your company grows a big group of consumers for life, your service will become self-reliant, so long as you continue to practice the service basics that brought in the client in the first place. Organisations invest much time and resources to bring in brand-new customers, so it just makes good sense that you would desire to supply the absolute best quality of care so that your service develops a base of Customers for Life.

You must keep client profiles and upgrade them regularly as you get more details– keep in mind that when consumers believe that they have a more personal relationship with your service, they will be much more likely to show a high degree of customer commitment. To ensure clear communication, an excellent strategy is to repeat exactly what the customer is informing us back to the client– this guarantees us that we are hearing our client properly. In the long run, providing exceptional client service is the most cost-effective ways of marketing your business, since pleased clients return once, again and again, bringing increased revenues and lower expense per sale. When your business grows a large group of customers for life, your business will end up being self-reliant, so long as you continue to practice the service fundamentals that attracted the client in the first location. Companies invest much time and resources to bring in new customers, so it only makes sense that you would desire to offer the extremely best quality of care so that your service builds a base of Clients for Life.

How To Bootsrap A Business In 2018?

Start A New Business 2018


It’s a lazy Saturday night for me (Not going out with the girls tonight) and I’ve decided to take the time to write my first real blog post (besides my introduction) on a topic I get asked all the time.

That question is “Elizabeth, how do I start a business right now? And by the way… I don’t have much money”.

Now I’ve been apart of many startups and have learned a thing or two which I would like to share with you today.  Remember these are just ideas and tips from my previous experience and stuff that has worked for me and some of my business partners.  Hopefully you will find some of these tips helpful:)


It’s now 2018 and there is so many different businesses to start so the first thing we MUST determine is what type of business we want to start.  This is really only something you can determine but I will give you a few different ideas and then my opinion on some of the easiest businesses to start with little investment.  Here’s a list of a few:

  • Ecommerce (Dropshipping)
  • Digital Marketing Agency/SMMA (Social Media Marketing Agency)
  • Consulting/Coahing
  • Personal Brand


What is Ecommerce?

Wasssla Weekly Dropshipping

Ecommerce is as simple as having an online store (maybe not that simple) – you still got to build a website, marketing your website on Facebook or Google (Or do SEO), and most importantly you need a bunch of product.  So you’re probably saying “Elizabeth if I don’t have any money, how can I have a bunch of expensive products to sell and market?”.  Well… don’t worry, this is where Dropshipping comes in!

What is Dropshipping?

Dropshipping is simply Ecommerce but instead of selling your own product, you sell someone else’s product.  You can really dropship anything: products from WalmartBest BuyAli Express, etc. You don’t know how to make a website? Well you can use sites like ShopifyWix or WordPress.  I personally use and recommend Shopify but you can be the judge and decide:)


What is a Digital Marketing Agency or Social Media Marketing Agency?

Basically, an online marketing agency is a someone or a company that sells digital marketing services to small businesses.  Some of these services include:

Digital Marketing Agency

  • SEO(Search Engine Optimization)
  • PPC(Pay Per Click Ads(Usually Facebook or Google))
  • Website Design
  • Email Marketing
  • Content Marketing
  • Social Media Management
  • Etc

Here is an interesting animation video that was sent to me by Utopian Marketing explaining what online marketing is for and how to use it:

The reason a digital marketing agency is effective is that it simply works!  Businesses in 2018 are lost when it comes to online marketing and stuck in their old ways (yellow pages, and direct mail).  This means that if you can help them bridge that gap and bring in more customers(make more money) then they will pay you ALOT of money!  Now although there isn’t much of a cost investment, there can be a huge time investment if you are not familiar with some of these marketing strategies which in that case you can either take the time to learn these long-lasting high-income skills or you can try one of the other businesses. The next one which is…


What is Consulting/Coaching?


Consulting/Coaching is not new – but it has been used for many years to generate alot of money and now it is even more lucrative now that we are in the information and technology era.  Basically if you have any skill or knowledge that can help someone in-need achieve their desired goal or change for the better than you are perfect for consulting.  People will pay ALOT of money if their need to change is big enough so it all comes down to picking the perfect niche which we will touch upon later in this blog post:)


What is a Personal Brand?

Personal Brand

A personal brand is absolutely essential in 2018!  No matter what you are doing you should be always building a personal brand on the side even if it is not your full-time gig.  So what is a personal brand?  A personal brand is simply a large or small group of followers/fans you have usually across a few social media platforms.  These followers are interested in your and your life.  They care what you have to say and what you have to sell.  This is why a personal brand can be an extremely lucrative long-term asset

How can I start a Personal Brand?

Starting a personal brand is easy! Just put yourself out there and don’t be afraid of rejection.  Now I know what you’re probably thinking “Elizabeth, I literally have nothing that is interesting going on in my life, why would anyone let alone a group of people be interested in anything I have to say?”. And that is what I first thought too, but the truth is that not the case.  The truth is that especially with the internet, someone out there is interested in what you have to say, who you are, you’re story or what you’re selling you just have to put out content and they will come to you.


Ultimately this is up to you I can’t decide for you.  I’ll tell you what I am currently focusing on and you can decide what you want to do after.  I am currently doing Consulting/Coaching and working on building my personal brand.  The reason I chose to focus on these two recently is because they both are low cost to start and they are both actually pretty easy to start.  Literally anyone with a bit of knowledge could start either on of these.


I usually always ted to get this question after someone picks the business that they want to do “Elizabeth should I target the general public or a niche?” and I’ll tell you the same thing that one of my mentors told me when I asked that question.  He said “Elizabeth, the money is in the niche” and it’s true!  If you can find a niche that is passionate about that topic and has low competition that you have a great opportunity to become the authority in that niche and ultimately dominate it!


I can’t choose this for you but I can give you some simple pointers to look out for when choosing a niche to market to.  You would actually be best to pick a niche that you already have some experience or knowledge about but if you can’t do that then no worries.  When you are doing your market research you can get an idea of what niche interests you and what you think would be a good fit and then learn everything you can about it.


I personally would recommend hiring some professionals to do your marketing if you can afford it, like a Digital Marketing Agency.  But if you can’t do that then I’ll share a few other things you can do. The beauty about having a personal brand is that once you build it, it’s there to stay and you can always market to them for free. But if you don’t have a strong personal brand yet then you can you can do some outbound marketing methods such as cold calling, email marketing, etc. My personal favorite FREE marketing method in SEO (Search Engine Optimization) because simply put, it WORKS!  Also the benefit about SEO is that  it is inbound marketing meaning that the customers are coming to you and they already looking for your product/service.


In about 10 years…. JUST KIDDING!  The time to start is NOW!  Stop procrastinating and reading blog posts online (unless it is Wassla’s) and go start your 2018 business.  Every second you don’t start your competition is getting ahead of you and it will be harder to start later.  You already know more about starting a business then 90% of people after reading this post.  You now know what to do yo just have to take action riggggght…. NOW!


Starting a business in 2018 can be intimidating.  You may doubt yourself at times, you may have people tell you that you will fail or that it is impossible but ignore all of that.  After reading this blog post you know that it is possible all you have to do is hustle (or Wassla as we like to call it).  So start now and feel free to send in your success stories when you have your own successful 2018 business that you bootstrapped all yourself!

Wassla Weekly Introduction: What Is Wassla Weekly?

Wassla Way


Wassla Weekly is an up and coming weekly blog that focuses on topics such as business, mindset, leadership, marketing & management.  All these topics are crucial to the growth of your business!


Wassla Weekly provides weekly articles, blogs, tips & tricks tailored for the average business man or woman looking to grow themselves and their business!  Not only does Wassla Weekly focus on the mental aspect of building a long-lasting, sustainable business; but also the tactical/practical tools & advice as well.  If you’re interested in weekly value-filled posts to expand your knowledge about business in 2018 then stay tuned and make sure to subscribe to our newsletter to stay up-to-date when we post.  Also follow our socials: TwitterInstagram & Facebook.


NO! I am not claiming I am a professional and am not giving out ANY financial advice or anything like that.  I am just a single mother of two in her late thirties who has found her own way of looking  at the business knowledge that is already out there.  This blog is my own unique opinion and as a disclaimer I am not specialized in any way or am not responsible if you decide to listen to or ignore and of my advice.  Now that we got that out of the way… I have been in business management and sales for the last decade and have learned alot from my many experiences and what better place to voice my opinions, stories and tips then here on Wassla Weekly:)


I have always wanted to help/teach people and I knew I had a lot of knowledge and experience in regards to business, marketing(online & offline), mindset, etc.  So after my many years of procrastinating on starting a youtube channel or creating a ebook I decided I’d finally take the leap and do what made the most sense to me in my current situation: Start Wassla Weekly.


Honestly… I don’t know what Wassla means or if it is even a real word(maybe in another language) but it has some personal meaning to me which I describe here briefly:

When I was a young girl I used to play hockey (growing up in Ontario, Canada this was a very common sport) and for some reason my coaches and team mates gave me the nickname ‘Wassla’ which to me means someone who is a young hustler.  Throughout my years I have managed to keep this name and it has really grown on me which is why I thought it’d be the perfect way to describe a weekly blog for like-minded entrepreneurs (we understand better than anyone what it means to be a ‘hustler’).


In short my name Elizabeth.  I am a 38 year old single mother of two teenage boys, my parents and I immigrated to Canada from Peru when I was 3 and I currently live in Uxbridge, Ontario, Canada (I do travel almost everyday to Toronto though).  I have many years of experience in business management, business development, sales, lead generation, online & offline marketing (SEO, Google Adwords, Facebook Ads, etc.) and I want to simply SHARE the wealth of knowledge I believe I’ve accumulated over the last 10 years.  I don’t claim to be a ‘guru’ or anything like that but hopefully you can gain some value from this blog and learn new ideas and hopefully avoid some mistakes I made along my entrepreneurial journey:) If you would like to know a little more about me you can check out the about page on Wassla Weekly.


I am planning on doing my very best to at least post one value-packed blog post a week, I may post more or less depending on what is happening in my life(I will be posting a few extra this week because I am really motivated to get this blog started).

Here’s some topics you can expect in the next few weeks/months

  • Business Management
  • Leadership
  • Learning
  • Sales
  • The Power of Social Media
  • Health (Huge factor on business success)
  • Multiple Income Steams
  • Marketing
  • SEO (I believe this is the most effective way to if you have a low budget)
  • Advertising
  • Mindset
  • And MUCH MORE!

Wassla Weekly - Business Management

I want to provide the most relevant information to my readers that I can so if you have any other ideas/topics you can submit an idea/story here!

For those of you that have finished this introduction post – Thank you and Welcome to Wassla Weekly!